Merchandise Strategy

Standard Motors has always a new reputation of diluted products. They had many vehicle lines with many differend brands. This thought was to give a product that appealed to many different focus on markets. They have since simplified their product lines by selling off certain brands. Oldsmobile, Saturn, Saab, Hummer, and Pontiac have been disbanded and the new General Motor is a tight more organized business therefore. Cadillac and Buick have observed steady expansion within their sector and have been advertised very well currently. Cadillac is viewed as prestigue image and includes a larger pricetag than one of the other models. Buick is definitely showing phenominal growth with an introduction of recent products that is taking the concentrate of the the old Buick car being a retirement ride and putting it about styling, style and top quality. We think that if General Motors takes a further step to segmenting Chevrolet and re-marketing GMC, that they could see a big percentage of customer winback. People in North America include a particular taste for home products. General Motors recieve more plants in North and south America than all other car manufacturer's put together ( We would like a origin for this one). The main focus for us is to reintroduce the Chevrolet line and market it toward our selected target markets, as well to adopt the GMC logo and make a new understanding of it regarding how it seen in industry. The GENERAL MOTORS CO nameplate will probably be geared even more towards the household competition as well as the chevrolet could be more towards imports but none market is being ignored with either nameplate. Chevrolet will offer eleven cars that are to get marketed in a similar vogue to each other, yet geared towards several buyers. The Aveo, Co (symbol) and HHR will make up our tiny car division and the Malibu and Antelope will be our midsized car division. The Camaro and Corvette will probably be our athletics cars with this final band of cross-overs and trucks becoming comprised of the Colorodo, Chevy, Traverse...


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